This is where 2020 is headed and it couldn’t be better for online retailers, Social Commerce allows users to purchase products from retailers directly in-app without having to visit any third-party websites or homepages. Since the user already uses the app they would already have provided many of the fields needed for an online store such as their name, email, phone number etc this allows a very smooth and easy sale process for the user as all they would have to provide is their payment details and address which can usually all be pulled from one touch checkout using paypal.
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