PPC stands for Pay-Per-Click which is a term used in marketing when advertisers pay a fee each time one of their ads is clicked. Essentially this is a way for you to buy visits to your website rather than attempting to earn them organically through the likes of SEO etc
Search engine advertising is one of the most popular forms of PPC with the likes of Google Ads running as the leader of the pack. Google ads allows you to pay for various forms of ads such as Search ads, Display Ads, Shopping Ads, Video Ads and finally Universal app campaigns.
PPC Advertising is key to a business that sells products online as it is one of the first places a user will go when looking for a product that they know they want to purchase this is called high intent. Facebook advertising is used to sell to a user who does not know they want to purchase your products but through advertising you can build them up from a user with low intent to very high intent.
If you would like to get up and running with Pay-Per-Click advertising please get in touch and we would be happy to meet with you and explain this more.